You can make your prize even more personal to the winner by offering customized products. Or you could offer tickets to a museum or other educational local attraction, especially if you can do this in conjunction with a trivia contest on Facebook so that the prize is actually relevant to the winner. This also makes it easier for you to run a contest with multiple winners. But it’s certainly something that’s going to appeal to just about any audience. What do you think? Gift cards for dinner and a movie make for a great crowd pleasing option, especially for local businesses. When choosing a contest prize, a gift card for your business is a strategically good choice. How to Run a Successful Facebook Contest: Ideas, Tips, and Examples. For B2B businesses, you can also give away free publicity as a prize. 7 Facebook Contest Ideas for Small Businesses Facebook contests are becoming good marketing strategies for businesses of any size. There’s no rule saying that you can only give away one prize per contest. For retail businesses, you could also offer a shopping spree where the winner could visit and fill up an entire cart or gift basket with the items of their choice. 13. You’ve probably heard Facebook success stories from big brands with large budgets. Again, this doesn’t always make for the most relevant prize. Our mission is to bring you "Small business success... delivered daily.". And if you can find a way to actually relate it to your business, so much the better. But you’ve got a leg up on those faceless corporations, because you’re a real … Offer the new products before they’re available for purchase as an exclusive opportunity. On their Facebook page they told people where Slice would be located, then when people snapped a picture with him and posted it they received a gift certificate as a thank you. Post a picture for people to guess where it was taken, Ask a weekly question then randomly choose a fan to reward with a prize. You can then give the winner the product and have them send in a picture of them using it in the way they described: Giving you some bonus user-generated content. September 16, 2014      Patricia Ferreria. If you’re an artist or visual designer, you could offer customizable designs on t-shirts as an affordable way of giving your designs away for free. For example, breweries could put together a package of fall flavors to give away at the start of the season. I mean 14 Practical Facebook Post Ideas All Businesses Should Use is a little plain. It tends to provoke their creativity and the contest engagement does not stop here. Offer up a specific donation amount and then let your giveaway winners choose the charity organizations that they want those dollars to support. A $10 gift card, for example, won’t generate nearly the attention and participation that a $100 gift card will attract. All rights reserved. If you couldn't tell, we've been doing this for a while. You’re welcome! Gift cards also offer a simple way for you to reward customers and drum up some future business. Notorious for being hard for small businesses to reach a large audience, likes and shares help place business accounts in front of more potential customers on Facebook. 1. Or you could put together a gift basket full of local products to appeal to customers in your area. So check out these 12 awesome holiday Facebook contest ideas from Shortstack! Additionally, sometimes it’s enough just to give away monetary prizes. Different posts and content can be better for different goals and achievements. One of the most popular prize ideas for a contest is the “free [product] for a year”, and you can use this idea for your restaurant’s next contest as well. You could also give away other fun local experiences to appeal to customers in your area. Here are my top 10 which you can use to run contest, sweepstakes, giveaways, and polls. So giving away gas cards or certificates can be an attractive offer for Facebook followers. We welcome the opportunity to discuss your next sweepstakes or contest. You can get simple items like mugs, bags or shirts printed with your logo and just use them as supplemental prizes for fun giveaways on your page. Or if you offer any in-person classes, you could also offer admission to those classes as a giveaway prize. Giving animal lovers an excuse to take a photo with Scruffy for the possibility of winning a prize is an added bonus! For example, if you own a restaurant, you could give away a custom-made meal and let winners sit at a special “chef’s table” by the kitchen. Finding something different can definitely be a benefit! Facebook Contest Ideas to Benefit Small Businesses Facebook contests are becoming good marketing strategies for businesses of any size. Everything you need to know about running a Facebook contest. A well-designed contest with a fairly valuable prize can land you contact information on hundreds of potential customers because when people enter your Facebook contest and provide their email and contact details, 彼らは新しいリードになります. What is important is that you choose the giveaway product based on the needs of your customers. Ask people to post photos highlighting your product or service, but then let your followers pick the winner. You can run a Facebook contest to meet specific goals. Just offer course access to the winner or winners. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. Because Facebook now lets you run contests without using a 3rd party app. Facebook Contest Ideas & Tips. Every Friday there is a contest that runs at 4:00 p.m. CDT, which gives them time to prep and tell people. Also for B2B businesses, you could offer giveaway entrants the chance to share their experience as a guest blogger, public speaker, podcast guest or in another format. 12 Holiday Facebook Contest Ideas You Should Run THIS WEEK! You should glance If your business offers any products or services on a subscription basis, or if you partner with any businesses that do, you could also make this another great giveaway offering. We're in the business of running incentivized marketing campaigns for brands in the United States, Canada and Internationally. Here are 7 extraordinary Facebook contest ideas for small businesses: A clothing company PLNDR gave a unique twist to the NCAA. Here are 7 extraordinary Facebook contest ideas for small businesses: Surround your contests around current events A clothing company PLNDR gave a unique twist to the NCAA. When you have a moment, feel free to poke around our website. This could be something like one pizza a week or one coffee per day for the whole year. In 2016, the platform made $27 billion on advertisements alone.That’s a 53% improvement from the year before. You can also offer more seasonal offerings if you have any special edition products. You’re a small business owner, not a big box retailer—which is a h*ckin’ great thing. If you have a restaurant or similar business where people might visit or purchase from on an ongoing basis, you could offer a year’s worth of products to the winner. Small businesses usually overlook this and are usually not willing to dedicate a good amount to this. Additionally, you can encourage future purchases by offering an extra gift to go along with a customer’s next purchase. If you've been told that you're a "RAVEN5" winner, click here. If your business partners with any local celebrities or influencers in your industry, you could also potentially partner with them as part of a giveaway. First,... 2. Reward your friends and make sure that they know that you appreciate their support for becoming fans. These are really good points! Instead of basketball teams facing off against each other, they had brands submit T-shirt designs and let them battle on Facebook. Here are 50 Facebook giveaway ideas you can use to grow your brand online. For retail businesses, you could also offer a shopping spree where the winner could visit and fill up an entire cart or gift basket with the items of their choice. Types of Facebook posts for businesses. Feature the winning business or entrepreneur on your website, blog or in an email newsletter. If your business hosts or sponsors any fun events of interest to your Facebook fans, you could offer tickets up as prizes in your Facebook giveaways. The giveaway prizes you offer don’t always have to be specific to your business. Bonus points if you’ve just released a new one and can use a giveaway to build some buzz. Oct 24, 2014 - Facebook contests are becoming good marketing strategies for businesses of any size. Feature the winner in your cover photo for a week or month as a way of recognizing them and giving them some free publicity. A Facebook “Like and Share” contest serves to increase the organic reach of a business on Facebook. But before you plan your next Facebook giveaway, it’s important to put some real thought to the best types of prizes you can offer. I think that the ideas here can also work for other types of giveaways. “The harsh reality of Facebook today … So instead of simply offering a free haircut, you could offer free makeup services to contest winners who purchase hair services. Love the idea of free classes and business advice. They posted a picture of a local celebrity. Tie your contest into current events. It's a terrific small business marketing tool, and to get the most out of your promotion, follow these simple small business tips. Here are my top 10 which you can use to run contest, sweepstakes, giveaways, and polls. Or you could put together a bundle of different products to go with some kind of theme. Mostly, SMEs (Small and Medium Enterprises) are not aware of cheap packaging options since they have this misconception that it is very expensive to get custom packaging. I can unsubscribe at any time. Or you could offer an upgrade to people who purchase base level services. Essay Contest . If you’re a hair stylist, you can give away one free cut and color. During summer, a pizza company called Fresh Brothers used their mascot, the Slice, to help them run a photo contest. 21+ Free and Effective October Marketing Ideas for Small Businesses. 25 Types of Facebook Contest Ideas For Brands To Get Quick Entries: #1 Caption Contests: I have first-hand experience in conducting Caption Contests and have realised that they are possibly one of the best ways to keep the audience fixated on to our page. Facebook “Like + Share” Giveaway. If you have embraced Facebook Live, this idea is an excellent choice for you to promote your Facebook giveaways or sweepstakes. In fact, some say it is downright dead. Or you could give away fun experiences like travel instead of focusing on products or services. They often have elaborate landing pages, TV commercials, paid blog posts and celebrity endorsements. Contest Ideas: Photo Contest. Glad you found the info to be helpful. Doing this requires you to do a lot of research. To do this, you can either invite the winner to a photo/video shoot or ask people to submit photos and then feature your favorites in marketing materials. Sammis & Ochoa is responsible for running promotions for two restaurants in Texas. A fun Mental Health Month contest for small businesses is asking users to submit their best photo of them and their pet. Then you can recognize the person who offers the best suggestion by recognizing the person on your page and using his or her name choice. According to Diamond Candles, in just six weeks of hosting a contest using Wishpond, they generated 30,000 new leads and over 145,000 Facebook fans. This type of Facebook post idea is great on a number of different levels. To enter this contest, they ask people to like their page. Facebook Live Anything ... you can also get a ton of Facebook posts out of one contest as an added bonus. If you’re coming out with a new product line, you could use Facebook giveaways as a way to find product testers. The most straightforward type of Facebook giveaway is to simply offer one of your products for free. For instance, if you have a fashion brand, you could offer monogrammed items or even let customers choose their own colors and other style elements. With this, you can get the positive side of your business which can be used for marketing your brand next time. This Facebook contest idea is very simple: Take a product you sell and ask people how they would use it if they owned it. For example, you might host a product naming contest on Facebook. Maia Yogurt said that one of their most popular and successful contests was a “local celebrity ID” game. Thanks for this useful topic. We do all the work, so you don’t have to. You could even offer a getaway in addition to some products. Announce the giveaway as part of the description of your Facebook Live, and also mention it at the start of the broadcast. One of the ideas you can try for your next contest, you can ask your participant to write small essays on what they like about your brand and what they are enjoying so far. © Copyright 2003 - 2021, Small Business Trends LLC. Likewise, if your business creates software or any online platforms, you could give away invites for beta testers if you have a significant following who would like the opportunity. The person who got the most likes on their quote won a free session with Laura. You can offer a code to the winners allowing them to enter at checkout in order to receive their prize, or give them printable certificates they can present to you in store. It doesn’t hurt to consult them before you do the giveaway. It is more than just the traditional coupons that I commonly see. Tell others to “Like” the photo that they … customize products with different designs, The Infographic Resume: Pros, Cons and How-To. Sign up for the Small Business Trends newsletter today and receive TWO free exclusive eBooks that include over 200 sales and marketing tips. Raven5 has every tool to help you succeed in running a successful contest, promotion or sweepstakes. It’s a wild tale. With over 700 million active users on Facebook, it’s no wonder why it remains the biggest marketing platforms for small businesses. Ask participants to post their photos with a hashtag or as a comment in response to the contest announcement. A Contest Post. In fact, our website contains over 900 pages of information! Facebook marketing is booming right now, and it’s booming in a big, big way.. Gas is another somewhat burdensome expense for a lot of consumers. The design that had the most “likes” moved to the next round. So if you have a store that sells wedding dresses or suits, you could give away a free alteration that’s likely to appeal to your customers. You’ve probably heard Facebook success stories from big brands with large budgets. They chose a popular and well-known independent grocery store owner so it helped garner some attention and get into contact with some of their target market. Around holidays, you can offer special holiday themed gifts as giveaway prizes. They often have elaborate landing pages, TV commercials, paid blog posts and celebrity endorsements. This is quite simple to implement for almost any business. For businesses like consultants, you could offer some personalized advice or a one-on-one chat session to giveaway winners. Get a FREE Consultation by calling us at (855) 543-8345 or by submitting the form below. Depending on the goal of your content, your Facebook content ideas should be chosen wisely. I love the ideas. Learn the rules and get tips and ideas for your next campaign. Or if you run an eCommerce store, you can offer a simple coupon code to give the winner or winners a percentage off their next purchase. For example, if you own a sporting goods store, you could put together a pack of hiking and rock climbing equipment and then offer it along with a trip to the mountains.eval(ez_write_tag([[300,250],'smallbiztrends_com-leader-2','ezslot_9',147,'0','0'])); You could also offer experiences on a smaller scale. RAVEN5 is a Sweepstakes and Contest Marketing Agency. And I like this article and some of these ideas can be very useful and could be integrated in the education curriculum in my country. Paige Cooper February 19, 2019. Giving away free dinner for a year, or something similar, is an enticing prize idea that will help you maximize the number of conversions you get on your restaurant contest page. Is Your Small Business on the Wrong Side of the Digital Divide? So if you feel, as we do, that businesses vote with their wallets, then the results are in – and they’re unanimous; Facebook may well be the single best way to market your brand. And everyone loves a great relaxing spa experience. A spa called Hiatus Spa ran a program called “Be Green and Be Good; Earth Month.” They asked their fans to share some tips on how to reduce their carbon footprint through a webpage and the tips that received the most amount of likes won three Hiatus Spa services. You could also give away a special experience to customers. You can also give away digital products like ebooks or online guides fairly easily, especially if it’s a book you wrote or one that is especially relevant to your followers. Follow the rules As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. You can also offer one-on-one tutoring or training sessions to give a more personalized experience for giveaway winners. ... Running a contest where kids can submit drawings or stories promoting safety, peace, and acceptance. With over ten different contest options to choose from, Wishpond makes it easy to set up your Instagram hashtag contest or your photo caption contest on Facebook. If you have an auto repair shop, you can give away a free oil change. In running this simple, yet effective contest, PLNDR’s Facebook page grew 800 percent. And give participants the opportunity to offer their input as well. Contests used to have to be run through 3rd party contest apps -- like Heyo, Tabsite, ShortStack, etc. Everyone loves a good surprise. Personal life coach Laura Ann Allahverdi asked her fans to submit their favourite quotes. This list is for you. Thanks for sharing these Facebook giveaway tips! Mar 9, 2018 - Facebook contest apps are one of the fastest and most cost-effective ways for businesses to grow their Facebook pages, email list and boost Facebook engagement. Just make sure you give them some kind of teaser or idea, like what the product is roughly worth. You’ve got to battle it out with other small business Facebook pages. Most people like to upload cute photos or videos of their pets. Please do not use the form. You’ve already discovered the brilliant idea of running a contest for your small business, but you’re running short on ideas for a contest. Use this strategy to generate a buzz around your contest. Clothing company PLNDR gave a unique twist to the NCAA. Instead of giving away your actual products, you could also give away some smaller items that simply include your company’s branding. So you could host a fun giveaway where you offer a prize without actually telling people what it is. You could host a meet and greet or offer some kind of photo opportunity with someone who your Facebook fans would love to meet. May 14, 2018 - Facebook contest apps are one of the fastest and most cost-effective ways for businesses to grow their Facebook pages, email list and boost Facebook engagement. In summary, we should be coming up with ideas for social media contests that drive people to use our services and products. Sometimes you can offer something that simply helps your Facebook followers save some money on everyday expenses, like paying a monthly bill of their choice. You can even use your Facebook page itself as a way to promote giveaway winners. For example, you can host a Mother’s Day giveaway where you can offer a spa treatment for both mother and daughter. "Small Business Trends" is a registered trademark. Free Service. But beware of the Facebook guidelines. Your email address will not be published. Required fields are marked *, Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Let Them Decide; Here’s a variation on a theme of the previous contest. The above example is a great way to increase brand awareness. Sure, they might have the margins to slash prices, a squad of marketers at their disposal, and a “real” small business accounting department instead of a shoebox full of receipts (hey, it happens). Plus, many businesses will pair with others for giveaways, introducing you to their audience. Instead of having the basketball teams facing off against each other, they had each of the brands submit a T-shirt design and let them face off on Facebook. For example, you can run a contest to get new fans or keep fans engaged, to get new emails and leads, to expand awareness of your brand, or to generate fresh user content. This presents a particular challenge for small businesses: You don’t have the same budgets as bigger advertisers to pour into paid posts to compensate. These Facebook post ideas are split into three categories, based on the inbound marketing sales funnel. Who doesn’t love a good contest? Facebook (NASDAQ:FB) giveaways can be a great way to build your audience and create some engagement on social media. One way to attract Facebook likes and obtain those all-important email sign ups is by running a contest on your Facebook page. There’s no shortage of ideas out there. For example, if you have a local kids’ clothing store, you could partner with a local toy store that shares roughly the same target audience and give away some of their products to widen the audiences of both businesses.eval(ez_write_tag([[300,250],'smallbiztrends_com-large-mobile-banner-1','ezslot_6',146,'0','0'])); You could also give away a service of some kind that coincides with your product line or target audience. Find an affordable way to offer up a unique getaway to one lucky winner. T-shirts offer an easy way for you to customize products with different designs. A successful Facebook contest builds excitement, attracts new fans and creates word-of-mouth buzz. While it might not be a great idea to regularly offer up generic giveaway prizes, you can do so on occasion as long as your giveaway only targets your relevant followers. Call or email. We have a flawless platform which allows you to reach an audience interested in your product. Top Tips for Holding Facebook Contests 1. Whether an ugliest holiday sweater photo contest or a challenge to submit the best Christmas recipe, brands that host Facebook contests see a roughly 66% increase in contest submissions during the holidays. For B2B businesses, you could also offer business services like bookkeeping, social media management or PR services for a set period of time. Instead of having the basketball teams facing off against each other, they had each of the brands submit a T-shirt design and let them face off on Facebook. Or you can come up with another creative way to package your services. For example, you could celebrate the beginning of summer by offering a free swimsuit, barbecue gear and some similar items all gathered in a beach bag or cooler. Yes, I have read and understand the privacy policy. Make the prize worth your audience’s effort. More American adults use Facebook than any other social media platform. If you’ve created any online courses, you could also use those as prizes for Facebook giveaways. You’ve probably heard… Whether you're still in planning stages or ready to go, we can help. While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines. So you could give away a treatment or gift card to a local spa or salon as part of a giveaway. You don’t want someone expecting a new smartphone and then receiving a tote bag instead. You could even give others the chance to write an excerpt in an ebook or other large project if that’s something you’re working on at the time. Service based businesses can also run successful Facebook giveaways. Take a load off your shoulders and hire an agency who is equipped with skills that can help you achieve your goals as a business. What about the small business that doesn’t have thousands to spend? Or you could give away products that aren’t from your business, but from other businesses you partner with. Make sure it’s something your customers want, as well as something your business is able to offer. Facebook can be somehow as a channel for education. Pose a Problem and Ask for Advice. Facebook fans won a free MAIA T-shirt. If you have an auto repair shop, you can give away a free oil change. And popular gadgets like smartphones or tablets can make for great prizes. 17 Killer Facebook Post Ideas For Small Business Owners 1. You can also use Facebook giveaways as an opportunity to support some great causes. ‎Show Marketing Ink: Big Ideas for Local Businesses, Ep How to Run a Profitable Facebook Contest or Giveaway - Feb 10, 2021 You can offer your followers the opportunity to be featured in your ads or social media posts. Or you could give the winner a shout out in a separate post or on one of your other social accounts like Twitter or LinkedIn. Service based businesses can also run successful Facebook giveaways. CEO Mario Ochoa says, “When we run late, we hear about it.”. Sometimes all you need to offer your Facebook fans is some public recognition. But with so many pages out there, a mere presence on Facebook isn’t going to help your small business. If you’re a local shoe company, give a gift card. Examples might include concert tickets, sporting events, admission to fairs or similar attractions. Snack and Munch ships their product to the offices of hungry office workers and college students. In fact, in some cases it can be even more effective to give away a prize to a winner and someone they nominate. Millions in relief funds meant to keep employees on the payroll were instead blown on extravagant personal spending sprees. But now, with the new rules in place, businesses can launch a quick and simple Facebook contest using a normal news feed post. Push people to think about something fun, interesting or unusual they would use it for. eval(ez_write_tag([[300,250],'smallbiztrends_com-medrectangle-3','ezslot_1',155,'0','0']));If you offer larger products or a variety of different items, you could also offer a discount of a significant dollar amount off the winner’s next purchase.